Post by vvseoclaubbd360 on Oct 26, 2023 4:57:31 GMT -5
Retail was one of the sectors of the economy hardest hit by the Covid-19 pandemic. And one of those that needed to adapt most to deal with the crisis scenario.
Right at the beginning of the pandemic, the impact was huge. According to data from Google , in the first two weeks of the quarantine, 50% of retail categories had the lowest search volume of the previous ten weeks, with an average drop of 15%. Compared to the same period in 2019, retail sales registered a drop of 1.2% in March.
Despite the initial blow, the sector soon showed signs of recovery, especially with the acceleration of e-commerce, a market that earned R$20.4 billion in the first quarter of the year . With many stores closed, businesses had to reinvent their operations, invest in digital channels and prioritize new consumer needs.
Today, the challenge for retail brands and companies is to Brother cell phone list understand how to act with agility, precision and intelligence – and also plan the future of the business.
Perspectives for post-pandemic retail
Google recently published on its insights platform some trends about consumer habits that have changed and which should impact the future of the retail market. See what they are:
The world will never be less digital: online channels and resources were strengthened during the pandemic and this should not be reversed after it passes. The tendency is for consumers to continue shopping online even after physical stores reopen.
Everything in one place: consumers increasingly want to solve their problems in a single channel (whether in the physical store or on the website). Companies that can integrate online and offline to facilitate the shopping experience come out ahead.
Convenience and speed: the customer is willing to pay more (in shipping or the product itself) to ensure faster delivery.
Humanization and care: in the face of an unstable scenario, humanized experiences that demonstrate care and concern on the part of brands are increasingly valued by consumers. The more care, the greater the chances of loyalty.
Is a physical store still worth it? With more sales closed online , the role of physical stores must be rethought. What experience does your brand offer that warrants a visit to the store?
But there's no point looking to the future without guaranteeing the present.
The prospects for post-pandemic retail, however, depend on how the sector behaves during the crisis and the way it serves its public at a time full of uncertainty. In this sense, Google points out three strategies that should be adopted by retailers to help their consumers and ensure business success.
Right at the beginning of the pandemic, the impact was huge. According to data from Google , in the first two weeks of the quarantine, 50% of retail categories had the lowest search volume of the previous ten weeks, with an average drop of 15%. Compared to the same period in 2019, retail sales registered a drop of 1.2% in March.
Despite the initial blow, the sector soon showed signs of recovery, especially with the acceleration of e-commerce, a market that earned R$20.4 billion in the first quarter of the year . With many stores closed, businesses had to reinvent their operations, invest in digital channels and prioritize new consumer needs.
Today, the challenge for retail brands and companies is to Brother cell phone list understand how to act with agility, precision and intelligence – and also plan the future of the business.
Perspectives for post-pandemic retail
Google recently published on its insights platform some trends about consumer habits that have changed and which should impact the future of the retail market. See what they are:
The world will never be less digital: online channels and resources were strengthened during the pandemic and this should not be reversed after it passes. The tendency is for consumers to continue shopping online even after physical stores reopen.
Everything in one place: consumers increasingly want to solve their problems in a single channel (whether in the physical store or on the website). Companies that can integrate online and offline to facilitate the shopping experience come out ahead.
Convenience and speed: the customer is willing to pay more (in shipping or the product itself) to ensure faster delivery.
Humanization and care: in the face of an unstable scenario, humanized experiences that demonstrate care and concern on the part of brands are increasingly valued by consumers. The more care, the greater the chances of loyalty.
Is a physical store still worth it? With more sales closed online , the role of physical stores must be rethought. What experience does your brand offer that warrants a visit to the store?
But there's no point looking to the future without guaranteeing the present.
The prospects for post-pandemic retail, however, depend on how the sector behaves during the crisis and the way it serves its public at a time full of uncertainty. In this sense, Google points out three strategies that should be adopted by retailers to help their consumers and ensure business success.