Post by vvseoclaubbd360 on Oct 26, 2023 5:02:32 GMT -5
If technology had already connected people and shortened distances in an increasingly globalized and interconnected world, the Covid-19 pandemic that broke out at the beginning of the year changed our perspective on physical space and the workplace and brought new paradigms and a challenging reality. for businesses and brands, which are increasingly charged for their positioning and brands.
With the home office model adopted by many companies – especially service companies – including big ones like Nubank, XP, Twitter, among others – the workplace has become a mere detail: it doesn't matter if the employee is in Boston, Bogotá or Florianópolis. Therefore, it is easy to conclude that harassment and the search for better trained professionals anywhere on the planet tends to increase.
So, if your company already faced the challenge of attracting cell phone number list and retaining talent, the current scenario is even more challenging. Why would your employee prefer to stay with you rather than look and move to the neighbor's grass?
In other words: if your company wasn’t already concerned with employer branding, I’m sure it’s time to turn on the warning signal and pay attention to your “employer brand”.
But, after all, what is employer branding?
If you're already tired of knowing what it is, you can skip two paragraphs and continue reading the text, but if you still have questions, stay here. Employer branding in direct translation into Portuguese is nothing more than the employer brand. It's the brand's reputation, it's how the company acts and what it stands for to become desired to attract candidates and retain talent.
You know when you see some really cool announcement or action from a company and think: one day I want to work there? And that! It's how the brand positions itself, what it says and does to become a target on professionals' CVs.
Now that you no longer have any doubts about what employer branding is, you can begin the process of building your employer brand or improving what is already being done in your company. Therefore, here we list 5 tips so that your team sees value in your brand and does not match up with another company.
1. As Dove says: beauty comes from the inside out!
There is no point in having a mission, vision and values on a super cool board at the reception – or on the website, if in practice the attitude is different. Brand positioning starts from the inside out. What your company stands for needs to be clear internally before being disclosed to those outside. View your team as the first audience you need to inform and delight. A satisfied customer can be a great advocate for your brand, but a conscientious employee in agreement with your company's ethical values can make a difference when it comes to attracting and retaining other talents. Be transparent, truthful and consistent with what you preach.
With the home office model adopted by many companies – especially service companies – including big ones like Nubank, XP, Twitter, among others – the workplace has become a mere detail: it doesn't matter if the employee is in Boston, Bogotá or Florianópolis. Therefore, it is easy to conclude that harassment and the search for better trained professionals anywhere on the planet tends to increase.
So, if your company already faced the challenge of attracting cell phone number list and retaining talent, the current scenario is even more challenging. Why would your employee prefer to stay with you rather than look and move to the neighbor's grass?
In other words: if your company wasn’t already concerned with employer branding, I’m sure it’s time to turn on the warning signal and pay attention to your “employer brand”.
But, after all, what is employer branding?
If you're already tired of knowing what it is, you can skip two paragraphs and continue reading the text, but if you still have questions, stay here. Employer branding in direct translation into Portuguese is nothing more than the employer brand. It's the brand's reputation, it's how the company acts and what it stands for to become desired to attract candidates and retain talent.
You know when you see some really cool announcement or action from a company and think: one day I want to work there? And that! It's how the brand positions itself, what it says and does to become a target on professionals' CVs.
Now that you no longer have any doubts about what employer branding is, you can begin the process of building your employer brand or improving what is already being done in your company. Therefore, here we list 5 tips so that your team sees value in your brand and does not match up with another company.
1. As Dove says: beauty comes from the inside out!
There is no point in having a mission, vision and values on a super cool board at the reception – or on the website, if in practice the attitude is different. Brand positioning starts from the inside out. What your company stands for needs to be clear internally before being disclosed to those outside. View your team as the first audience you need to inform and delight. A satisfied customer can be a great advocate for your brand, but a conscientious employee in agreement with your company's ethical values can make a difference when it comes to attracting and retaining other talents. Be transparent, truthful and consistent with what you preach.