Post by account_disabled on Dec 23, 2023 6:29:55 GMT -5
And yes, email marketing is important. If people are opening your emails that means you’re targeting the right audience and have a strong email headline. However, it doesn’t matter how many people open your emails if they don’t convert. That’s why tracking your email marketing campaigns in Google Analytics is better than following just your email open rate. Make sure that people are clicking on your call to action button in your emails, after they’ve opened the actual email. This will give you better insight into whether you’re offering people what they want.
In fact, a high click-through rate shows you that your emails have lead generating power. It also means you should keep doing what you’re doing to grow your business. For help finding out which email campaigns are not only encouraging people to open, but convert too, check out our helpful guide on how to find your most profitable email Phone Number List campaigns in Google Analytics. 3. Number of Subscribers Lots of people are willing to subscribe to your newsletter. And tracking form views, submissions, and conversion rates in Google Analytics is easy using the MonsterInsights Forms Addon. MonsterInsights Forms Addon But there is more to it than just the number of form conversions you receive.
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And that’s why the simple number of subscribers you have is a vanity metric. After all, if your subscribers aren’t buying your products, it doesn’t matter if you have 10 subscribers or 1 million. And though seeing a large number of subscribers is cool, it doesn’t help you achieve any of your business goals such as generating more revenue. A more actionable metric to measure would be the paths that subscribers take to convert as customers. In Google Analytics, you can see your customers’ journey through your website and even measure the ROI of your content marketing or social media marketing campaigns. Conversion Paths For help finding your customers’ path through your website, check out our step-by-step tutorial on revealing your path to conversion in Google Analytics.
In fact, a high click-through rate shows you that your emails have lead generating power. It also means you should keep doing what you’re doing to grow your business. For help finding out which email campaigns are not only encouraging people to open, but convert too, check out our helpful guide on how to find your most profitable email Phone Number List campaigns in Google Analytics. 3. Number of Subscribers Lots of people are willing to subscribe to your newsletter. And tracking form views, submissions, and conversion rates in Google Analytics is easy using the MonsterInsights Forms Addon. MonsterInsights Forms Addon But there is more to it than just the number of form conversions you receive.
And that’s why the simple number of subscribers you have is a vanity metric. After all, if your subscribers aren’t buying your products, it doesn’t matter if you have 10 subscribers or 1 million. And though seeing a large number of subscribers is cool, it doesn’t help you achieve any of your business goals such as generating more revenue. A more actionable metric to measure would be the paths that subscribers take to convert as customers. In Google Analytics, you can see your customers’ journey through your website and even measure the ROI of your content marketing or social media marketing campaigns. Conversion Paths For help finding your customers’ path through your website, check out our step-by-step tutorial on revealing your path to conversion in Google Analytics.