Post by account_disabled on Feb 18, 2024 4:33:21 GMT -5
The digital transformation that we have been experiencing in recent years, especially after the pandemic, has made it clear that: either companies invest in marketing strategies or they will be left behind. Customers are increasingly demanding, so you need to show with numbers and data that your business generates effective results for the customer. But which marketing strategies are most effective when it comes to generating sales? We are talking about Inbound Marketing. Want to know more about one of the marketing strategies that generate the most results? Check out the article. Marketing strategy: what is it? According to Philip Kotler, considered the father of marketing, “Marketing is the science and art of exploring, creating and delivering value to profitably satisfy the needs of a target audience.
In this sense marketing strategies are a set of actions created to publicize, sell and build a positive image for the brand. These are the ways you will use to generate value for the business, attract more customers and generate more sales. However, before taking various actions that, in the end, will not Europe Cell Phone Number List be effective, it is necessary to carry out an adequate strategic marketing plan, and, above all, to define your objectives. How to do strategic marketing planning? 1 - Define your goals To define your goals it is important to study your market niche. Thus, it is possible to understand what to expect for the coming months and years. If you don't know where to start, here are some goals you can set in your marketing plan: Strengthen the brand; Increase the sales.
Build customer loyalty Generate authority in the niche; Engaging employees; Restore relationships with former customers; Maintain proximity to recurring customers. 2 - Know your target audience and your persona Find out who your brand will dialogue with. This will give you more information about your customers and potential customers, making actions much more assertive. 3 - Understand your persona's buying journey After knowing your persona, their pains and desires, you need to know the path they take until the moment of purchase. See in the infographic below how to identify which stage of the buying journey your customer is in: customer buying journey Define which channels will be used Knowing which stage your client is in makes it easier to define which channels will be used to establish this communication.
In this sense marketing strategies are a set of actions created to publicize, sell and build a positive image for the brand. These are the ways you will use to generate value for the business, attract more customers and generate more sales. However, before taking various actions that, in the end, will not Europe Cell Phone Number List be effective, it is necessary to carry out an adequate strategic marketing plan, and, above all, to define your objectives. How to do strategic marketing planning? 1 - Define your goals To define your goals it is important to study your market niche. Thus, it is possible to understand what to expect for the coming months and years. If you don't know where to start, here are some goals you can set in your marketing plan: Strengthen the brand; Increase the sales.
Build customer loyalty Generate authority in the niche; Engaging employees; Restore relationships with former customers; Maintain proximity to recurring customers. 2 - Know your target audience and your persona Find out who your brand will dialogue with. This will give you more information about your customers and potential customers, making actions much more assertive. 3 - Understand your persona's buying journey After knowing your persona, their pains and desires, you need to know the path they take until the moment of purchase. See in the infographic below how to identify which stage of the buying journey your customer is in: customer buying journey Define which channels will be used Knowing which stage your client is in makes it easier to define which channels will be used to establish this communication.